Why Is SEO Important To My Online Success?

Hi there I know for many of you just starting out & learning how to start an Internet marketing business or information publishing business some of the terminology can be pretty daunting and there's so much to take in, so what I aim to do here is debunk some that you'll come across frequently, all of which are key to your understanding of being successful on line, so here goes - page rank, SEO, title, meta and alt tags - blimey complicated stuff, not really read on.

What Is Page Rank & Why's It Important?

All website owners aim at achieving a good page rank. Page ranking is the position of a website on the rank of returned search results. There are ways to make sure you rank highly on the search engine results when a query is entered This system is known as search engine optimization (seo) and is vital to learn when your starting an Internet marketing business because without SEO your site will not get the traffic it needs. .

Search engine optimization refers to the steps you need to take in order to place your website high on the search engine ranking for the terms and keywords visitors are searching for. To achieve a good search engine ranking result, keywords have to be properly utilized and strategically placed on your site and the content you have both on your site and within the marketing methods you use to promote your site on the Internet and offline as well.

Step 1 - Domain Choice

If you are trying to seo your website, you have to start by selecting a domain name that contains you keywords for your niche, most especially an exact match keyword. For example if your niche is "French cookies", your domain URL should have the words, french cookies in it

Step 2 - Hosting

When you have been able to select a suitable domain name that matches as close as possible to your niche and your keywords, the next step is to host your domain. I'd certainly recommend you do not choose a free hosting service, yes I know when your strapped for cash it looks attractive but honestly if your taking your online business seriously you need a proper paid-for hosting account - take a look at Hostgator, that's who I use and its been great for the 5 years Ive been with them.

Step 3 - Long Tail Keyword Research

The next step after that should be that you figure out the keyword phrases you are going to use for each page of your website. Keyword phrases with two or three words are okay and each page should have 1 or 2. Do not use single keywords as the search engines may not always recognize them in the way you want. You can do your research by using Google's free keyword research tool but also check what keyword phrases people are searching for in your niche - if its 'french cookies' type that in to the search box and see what shows up.

Step 4 - Make Sure Your Title, Alt & Meta Tags are Correct

These are found in the head of a page but are invisible to the ordinary person browsing. They are codes for pages on the website used by the search engines when they crawl through a site and index pages. There are two main tags known as the title tags and the Meta tags. These tags enable the spiders (what search engines use to crawl a website) on web pages know what a web page is about. The title tag helps the spiders identify the title of that page.

The Meta tag which is also referred to as the description tag describes what the website page is all about. In order to achieve search engine optimization on your website, it has to contain your keywords in both the title and Meta tags.

Each optimized page should have the keyword of the content or article scattered within the entire text. Search engines assess the keyword density of a website page as a factor to determine its relevance - these are key elements to start an Internet business.

Beyond the density of keyword, its placement within the article or text is also very important in search engine optimization. The keyword should be presented close to the beginning of the article as possible. This is because the spider crawling the website does not always go very deep into the text that is why the closer the keyword to the beginning of the text, the more likely for it to be crawled.

There is another tag that will improve your search engine optimization. This is known as the Alt tag, and it is used for pictures within the website. Those pictures should contain keywords for the search engine spider to read.

Finally, you may want to submit your website pages to search engines and directories such as Yahoo!, Google and MSN. This is one sure way to get your website quickly indexed in order to start enjoying higher page and website ranking. I hope the above debunks some of the techie speak we all come across and find confusing when starting out.


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Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get his popular, step-by-step blueprint. It's a "Take You By The Hand" Free Special Report. Download it now - available at =>
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